The new logo dedicated to Sculture di Ghiaccio is designed starting from the main element of all the activity : the ice.
The ice shades, the cold tones, from white to blue, are used to delineate an iceberg which has took the iconic role on recognizable logo and brand of Sculture di Ghiaccio.
But why the iceberg? It is easy to associate by definition to the ice manifestation , but not only for this. It is this but also other.
Iceberg is par excellence associated to ice, iceberg is the ice which is molding in a recognizable and known shape, but iceberg is also metaphor of the “poetic meaning” behind the artistic work. From the iceberg we can see only the tip like in the Francesco Falasconi’s art works , we catching immediately the beauty and the artisanal mastery but this art works derived from the artistic sensitivity and the achieved competences Of Francesco of which they are the result and expression .